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25 Years, 25 stories CAMPAIGN
It's simple, impactful and meaningful
Our use of black and white photography was a creative endeavor that aimed to evoke emotions and highlight the significance of colour as a central part of our mission to make a difference. The resulting artwork truly captures the essence of MySchool and serves as a visual representation of our desire to have a positive impact.
DESIGN ELEMENTS: SOCIAL MEDIA | NEWSLETTERS | WEBSITE | PRINT
SOCIAL MEDIA
To keep the customer’s attention, we crafted a variety of design layouts.
NEWSLETTER
We exceeded expectations with a 21% engagement and open rate on our newsletters, outpacing the industry average of 10%. This success was achieved through a series of experiments with various layouts, hierarchal structures and images.
WEBSITE
For a more memorable and engaging experience, we took a unique approach to the landing page user journey. We kicked off with an intro video that celebrated 25 years of history, followed by a flipbook filled with 25 weekly-released stories. Of course, we’ve implemented a diverse range of platforms and tactics to drive increased traffic that would aid in a higher success rate.
With the aim to raise brand visibility and highlight the impact of our customers, we crafted ticketing designs and wall banners for the Woolies stores nation wide.
